I’m a certified digital and inbound marketing professional who helps brands create
successful inbound marketing strategies to engage with their communities at all
points in the funnel – to broaden brand awareness, build relationships
and bring in revenue.
My career journey over the last decade has been both unexpected and fascinating. Twelve years ago, I couldn’t have envisaged doing what I do now for a living, as most of it hadn’t even come into being yet!
I’m a bit of nerd, with a flair for book learning!
I’m crazy about digital marketing – certifiable, in fact!
I work according to a simple premise – to conduct myself in a manner befitting of a certified inbound/digital marketing professional. To this end, I do not make use of black hat marketing tactics nor unethical business practices that would call my craft into disrepute or question my personal integrity.
I’m passionate and principled, and work for the best interests of the brand, the project and its people – the only way to achieve true, long-term marketing success – through delivering honest, creative, responsible marketing solutions.
As a deep-thinking strategic marketer, I draw on both my analytical and creative sides to craft strategies and tactical plans that work – drawing from research, data analysis, experience and a healthy dose of creative intuition.
As a hands-on tactical marketer, I leverage layers of the digital marketing stack and co-ordinate resources to facilitate acquisition (helping draw people in), consideration (helping them weigh up a brand, product or service offering) and conversion (prompting them to take an action, like signing up to a newsletter, sending an enquiry or ordering a product).
Customer experience optimisation
Customer journey optimisation
User experience optimisation
Disruptive outbound techniques have gone the way of the Dodo – extinct! We’re living in the age of the customer, and the organisations which will see success are the ones that put the customer at the centre of everything that they do.
Interested in shifting to customer-centricity?
I can help!
Search engine optimisation
Search engine marketing
Social media marketing
Those pesky unsolicited marketing calls from unknown numbers – that’s interruptive marketing and it’s not cool. Thankfully, there are better ways to get people’s attention – through using the digital marketing stack.
Don’t know your social media from your search engine? I’ll show you how!
Social media management
The age of the consumer heralded the end of the broadcast era. With consumers spending increasing amounts of time online, it follows that digital marketing channels are where you need to be.
Content personalisation is where it’s at – let’s get your brand online!
Online reputation management
There’s only one thing in life worse than talked about, and that is not being talked about at all, said writer Oscar Wilde. All good and well, but it does require careful management.
Ready to take your online brand to the next level? Let’s enhance that brand chatter!
Want to up your marketing game?
I’m interested in exploring opportunities with bold, dynamic people and organisations. Let's talk...