My career journey over the last decade has been both unexpected and fascinating. Twelve years ago, I couldn’t have envisaged doing what I do now for a living, as most of it hadn’t even come into being yet!
I’m a bit of nerd, with a flair for book learning!
I’m crazy about digital marketing – certifiable, in fact!
I work according to a simple premise – to conduct myself in a manner befitting of a certified inbound/digital marketing professional. To this end, I do not make use of black hat marketing tactics nor unethical business practices that would call my craft into disrepute or question my personal integrity.
I’m passionate and principled, and work for the best interests of the brand, the project and its people – the only way to achieve true, long-term marketing success – through delivering honest, creative, responsible marketing solutions.
As a deep-thinking strategic marketer, I draw on both my analytical and creative sides to craft strategies and tactical plans that work – drawing from research, data analysis, experience and a healthy dose of creative intuition.
As a hands-on tactical marketer, I leverage layers of the digital marketing stack and co-ordinate resources to facilitate acquisition (helping draw people in), consideration (helping them weigh up a brand, product or service offering) and conversion (prompting them to take an action, like signing up to a newsletter, sending an enquiry or ordering a product).
Brand experience
Customer experience optimisation
Customer journey optimisation
User experience optimisation
Disruptive outbound techniques have gone the way of the Dodo – extinct! We’re living in the age of the customer, and the organisations which will see success are the ones that put the customer at the centre of everything that they do.
Interested in shifting to customer-centricity?
I can help!
Search engine optimisation
Search engine marketing
Social media marketing
Website development
Those pesky unsolicited marketing calls from unknown numbers – that’s interruptive marketing and it’s not cool. Thankfully, there are better ways to get people’s attention – through using the digital marketing stack.
Don’t know your social media from your search engine? I’ll show you how!
Blogging
Social media management
Email marketing
Lead magnets
The age of the consumer heralded the end of the broadcast era. With consumers spending increasing amounts of time online, it follows that digital marketing channels are where you need to be.
Content personalisation is where it’s at – let’s get your brand online!
Thought leadership
Online reputation management
Media monitoring
Media pitches
There’s only one thing in life worse than talked about, and that is not being talked about at all, said writer Oscar Wilde. All good and well, but it does require careful management.
Ready to take your online brand to the next level? Let’s enhance that brand chatter!
Marie is one of those people with whom I love to work! She’s professional, incredibly smart and takes on each project, whether 80 words or 800 words with the same amount of vigour and focus. Over the last few years, Marie has contributed hundreds of articles to our various web directories – the articles are always polished, well researched and written with SEO principles in mind, which makes my job so much easier. In addition, she regularly contributes ideas and offers her own suggestions about what to write, which I have found invaluable as a business owner (with no background in writing). In short, she gets stuck in!
You succeeded in getting us interview time on Nancy Richard’s Otherwise slot on SAfm in a week when the pressure for airtime was considerable. And then there is the Facebook group you set up for us…[that includes] in its reach the Rev. Mpho Tutu in Toronto, 340ml musician Paulo Chibango and theatre director Bruce Hostetler in Portland, Oregon.
Marie’s copy is always well researched, on time and within budget. We will definitely be back and would gladly recommend Marie to any of our clients.
Marie Rocher is an innovative copywriting expert – she successfully engages her target audience and renders texts of excellent quality, relevant content and current approach. She writes well, she writes on time, and she writes on budget.
I found Marie’s work to be thorough, thoughtful and expansive, and she made concerted efforts to publicise my work in as many avenues as possible. She has a broad range of skills, both written and verbal, and knows the writing market inside out; so much so that she is able to connect with people in places one often thinks may be almost impossible. She is well-read, as publicists and agents ought to be, and considerate in her dealings with people, putting her presence above those who slumber in thwarted uncertainty. Marie always has a plan…and her plan always works!
I believe that books are socially constructed. People and their stories are the fabric from which all books are created. As author, I needed encouragement and a supportive space in which I could reflect and bounce ideas. I thank Marie for her constructive suggestions, enthusiasm, and expertise in the creation of my book, Career? Sorted! Her assistance was invaluable.
Very rarely does one find creativity, tenacity and skill rolled into one! What a pleasure it was to have worked alongside someone who co-created the vision, defined the direction and then delivered something out-of-the-ordinary every single time.
Marie Rocher writes regularly for FAIRLADY magazine – and we’ll keep her on board for as long as she’s willing to contribute. In a budget-conscious environment, we certainly don’t begrudge this spend! She is the consummate professional. Her articles are of exceptional quality: beautifully and tightly written, well researched, topical, relevant, perfectly structured. Her pitches are perfectly on point: she has clearly taken the time to understand our approach. And the final product never disappoints – the promise suggested in the pitch is fulfilled. Also, she delivers to her deadlines – or before. It’s no doubt obvious from the preceding comments that we’d give Marie an unqualified recommendation – even though we really wish we could keep her all to ourselves!
Marie is a good journalist – I love what she got out of our brief collection of feel good and diversity stories in writing an article on Language Diversity for The International Denmark. A real pleasure to read – super informative and clever, and my language teacher colleagues enjoyed it, too!
Marie led on my brand marketing and PR strategy. She took time to listen intently, with care and compassion – an absolute rarity in this field of work. After a brand discovery, a logo was created with a font and colour scheme unique to me and my style. I’m still delighted with what she achieved in a short period of time. I constantly receive compliments on my brand style and logo. I would not hesitate to work with Marie again or recommend her
Marie thinks on a different level to most. She quietly analyses the customers’ responses to understand the meaning behind them and then always contributes to the conversation with well thought out suggestions or insights which are constructed from her deep understanding of marketing principles. Marie is the type of person that everyone listens to when she speaks as you know that she will have something useful to say. Overall, I would recommend anyone to work with Marie and would be confident that she can guide a business down the right path using her years of experience
Your contribution to help strengthen the PrimePixels brand is deeply appreciated. You have played a key role towards our collective progress. Through driving accountability, you’ve engaged your strategy team to achieve our mission of helping entrepreneurs to realise their dreams. Your willingness to dive into all areas of the business, adding your experience and drive is hugely appreciated, as is your leadership and value you add to the team.
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